Leadership Team and Investors | AppFirst AppFirst Has Merged with ScienceLogic First to Provide Full Stack Visibility across All Hybrid IT Services Learn more

Leadership Team


Donn Rochette, CTO & Co-Founder

Donn Rochette is the Chief Technology Officer of AppFirst, where he leads the development team to design solutions for complete and continuous visibility into applications and infrastructure. He co-founded the company in 2009 and is based in Minneapolis, MN.

Donn brings more than 30 years’ experience of creating, applying and managing new technology. Most recently, he served as the CTO and Vice President of Engineering for OnCore Systems before launching Trigence (now AppZero), an automated application-virtualization company.

Previously, Donn worked overseas as an engineer for MCM Japan in Tokyo, providing design and integration expertise to Ready Systems' real-time operating system. Subsequently, he became the company’s chief architect, directing and managing kernel-development teams. He started his career in 1980 as the lead design engineer for the NASA Development and Assessment Lab where he designed hardware and software for the Space Shuttle Launch Processing System.

Donn holds an MS degree in information systems from Southeastern University and a BS degree in industrial electronics from the University of Northern Iowa.

Donn Rochette, CTO & Co-Founder

Board Members


Phil Moyer, Safeguard Scientifics—Chairman of the Board

Phil Moyer is Managing Director at Safeguard Scientific, a provider of growth capital and operational support to entrepreneurial healthcare and technology companies, where he is responsible for its financial-technology and enterprise-software investments. During his 25-year career, he has been a CEO, entrepreneur, angel investor (ranging from start-ups to $3 million growth companies), software developer, account executive, consulting manager and general manager of numerous hundred-million dollar businesses.

Currently, he serves on the board of the following organizations: Joseph M. Katz Graduate School of Business and College of Business Administration, University of Pittsburgh; XBRL US; and Safeguard Scientifics' partner companies Bridgevine, DriveFactor and Lumesis. Most recently, Phil was President and CEO at EDGAR Online, Inc., where he spearheaded the company’s transformation and recapitalization, reversing losses and producing quarterly operating profits. Previously, he led a management buy-out from Capmark of Cassiopae, a European-based, commercial-lending software company. Prior to that, he spent 15 years managing multiple hundred-million dollar P&Ls in various senior-level positions, including general manager of the professional-services industry, general manager of global customers, and global manager of enterprise services & partners for the Eastern U.S.

In 1988, Phil co-founded the Orion Systems Group, which developed administrative software for the K-12 education market and was later sold to SunGard. He began his career at GE Aerospace as a software developer.

Phil holds a BS in computer science from the University of Pittsburgh.

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David Roth, Co Founder of AppFirst—Board Member

David brings more than 27 years’ of experience guiding and leading organizations and leveraging partnerships for building successful companies. He is also a highly sought-after industry expert, contributing to Forbes and recently awarded with the SmartCEO magazine Future50 award.

Prior to AppFirst, he was CEO at Trigence (now AppZero), an application-virtualization company, where he generated consistent revenue growth through enterprise adoption, closing two rounds of venture capital. Previously, David served as Vice President, Services & Business Development, at Consera, Inc., an IT automation company that was acquired by HP in 2004. As the Founder & CEO of Stratis Group, he built teams that drove growth of this online, business-to-business solutions company throughout the late 1990s. David began his career as a national accounts manager in the late 1980s at NYNEX and early 1990s at Microsoft.

David holds a BA in communications from the University of Southern California.


Noah J. Doyle, Javelin Venture Partners—Board Member

Noah Doyle is a managing director at Javelin Venture Partners, a venture capital firm based in downtown San Francisco. He brings 20 years of entrepreneurship and innovation management, during which he has founded, launched and grown dozens of high-technology products and companies, including Keyhole (Google), Cantametrix (Gracenote), Amae Software (Verint), Nuvon, Ritter Natural Sciences, Emdigo, Magnacash (Yaga), and i-mint India.

Most recently, Noah directed Google's enterprise product line for geospatial products, Google Earth and Google Maps. Prior to Google, he managed marketing strategy and corporate development at Keyhole, Inc., the venture capital-backed company that created the first Web-hosted digital earth model and was acquired by Google in 2004. Previously, Noah helped establish the loyalty rewards marketplace as a co-founder of MyPoints.com, the largest Internet loyalty program with over 6 million active members. There, he led product management and business development from the company's inception through an initial public offering and subsequent acquisition by United Airlines.

In the early 1990s, Noah was based in Tokyo where he managed overseas sales and marketing for the OEM channel of Panasonic’s graphics-communications equipment subsidiary. Earlier in his career, he was chairman of the campus bookstore’s management board at the University of California, Berkeley, a $17 million retail operation, and also held product-management and operations-management roles at IBM/Rational (Pure Atria) and Oracle.

Noah holds MBA and BA in economics, as well as certificates in management of technology and global management from University of California—Berkeley. Additionally, he is a recipient of the United States Air Force Fellowship for new technology in Japan.

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Chris Fralic, First Round Capital—Board Observer

Chris Fralic is a Managing Partner at First Round Capital, a venture capital firm that specializes in providing seed-stage funding to technology companies. He joined the firm in 2006 and is based in its New York office, focusing on numerous investments including advertising technology, social media, ecommerce and gaming.

Most recently, Chris served as the Vice President of Business Development at del.icio.us, which Yahoo! acquired in 2005. Previously, he worked at eBay, where he managed transaction, platform and supply/demand of the company’s U.S. entertainment categories (books, movies and music marketplaces), generating over $1 billion in transactions during his tenure. Before that, Chris had been the Vice President of Business Development at Half.com, which eBay acquired in 2000, where he helped develop fund-raising, content-licensing, affiliate programs, supply and distribution partnerships, and advertising and sponsorship sales.

Chris brings over 25 years of technology-industry experience, including executive roles in online sales and business development, including: Vice President of Business Development at Nextron, Director of Business Development at America Online, and an account manager at Oracle. Earlier in his career, he held senior sales and management roles in the computer reseller and consulting-services industry for The Computer Factory, Businessland and ComputerLand/Vanstar, where he was responsible for over $100 million in hardware, services and consulting sales.

Currently, Chris serves on the Board of Governors for the Leader to Leader Institute (formerly the Peter F. Drucker Foundation for Nonprofit Management). Since 1994, he has been involved with TED conferences and, subsequently, helped launch TED Talk, which has generated more than 500 million views. He is a co-author of “Media and Communication VC Best Practices” and is a co-inventor of two US patents for listing goods for sale.

Chris earned his MBA from St. Joseph's University in Philadelphia and a BS in finance from Villanova University.

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Steve Friedman, Safeguard Scientifics—Board Member

Steve Friedman brings nearly 20 years’ experience in sales and business development, advising early-stage companies in go-to-market strategy, product positioning, business development and executive recruitment.

Most recently, Steve was senior vice president of sales and alliances at Kenamea, a provider of Web-messaging software and services. Previously, he served as BEA Systems' vice president of channels for the Americas, where he grew the indirect channels’ business from $25 million to $100 million and implemented a comprehensive indirect channels’ program with leading OEMs, ISVs and systems integrators.

Steve joined BEA through its acquisition of WebLogic, where he built and co-managed field sales, increasing revenues from $200,000 to over $100 million in only two years. Earlier in his career, he held key sales-executive and business-development positions with leading enterprise software firms such as Scopus Technology, Verity, Neuron Data and Bachman Information Systems.

Steve holds a BS in economics from the University of Delaware’s Lerner College of Business and Economics.

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Amish Jani, Firstmark Capital—Board Observer

Amish, a Founder and Managing Director of FirstMark Capital, focuses on seed and early stage investments in software, cloud computing, digital media, and Internet sectors.

Prior to founding FirstMark Capital, Amish served as a Partner with Pequot Ventures. Amish is a co-founder and member of the organizing committee for the NYC Turing Fellows program and a mentor for the incubator program, TechStars NYC.

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Eli Almog, SVP, CTO - AIG Global Services

Eli Almog is the Chief Technology Officer at CSC, a global leader in technology- enabled business solutions and services. An accomplished technology executive with more than 25 years’ experience, he creates product vision, strategy and technology solutions for global financial and software organizations. Eli is also a board and technical advisor, mentoring early-stage startups who are developing next-generation infrastructure and application-monitoring solutions.

Eli's expertise is in high-scale, system-management and monitoring solutions, which are integrated across vendor products including configuration management database (CMDB), discovery, and infrastructure management and monitoring. Previously, Eli was Vice President of Research & Development for BMC Software, a Houston-based company specializing in business service management (BSM) software, where he influenced product strategy, roadmaps, architecture and engineering for several emerging and core technologies. Prior to that, he worked at Morgan Stanley’s headquarters in New York for nearly 20 years, performing various senior-level roles including Executive Director, Enterprise Computing System Management & Monitoring, where he was responsible for systems management in institutional securities.

Eli graduated from Haddash College Jerusalem in Israel with a degree in practical engineering, computer science & data processing.

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Frank Artale, Ignition Partners

Frank Artale is a Managing Director at Ignition Partners, an early-stage, boutique venture-capital firm investing in enterprise software. A veteran of the software industry, he brings more than 25 years of experience to his role.

Most recently, Frank was group vice president of business development at Citrix Systems, a global software company that provides server, application and desktop virtualization, networking, software-as-a-service, and cloud computing technologies. Previously, he was vice president at XenSource, where he was responsible for strategic marketing and business development. Prior to that, Frank was a founder and CEO of management-software company Consera Software, which was acquired by HP in 2004.

Before founding Consera, Frank was vice president of the Windows Solutions Group for VERITAS Software, where he oversaw overall product strategy of the Windows-targeted solutions. For nearly a decade, he worked at Microsoft Corporation as general manager in the Windows 2000 Group, one of many senior-level, product-management and sales positions he held during his long tenure. Before joining Microsoft, Frank served as a software engineer and engineering manager, building trader-workstation and retail-brokerage delivery systems, first at an IBM/Merrill Lynch joint venture (IMNET), and then at FD Consulting.

Frank attended the Polytechnic Institute of New York as a Board of Trustees Scholar where he studied electrical engineering and computer science.

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Claus Moldt, CEO of m>Path

Claus Moldt is the CEO for m>Path, a mobile development platform that helps users create and manage applications, which he founded in 2013. An industry veteran, he brings more than 25 years of operational and consulting experience, supporting and architecting large-scale, highly available infrastructures.

Most recently, Claus was the global Chief Information Officer and senior vice president of service delivery at Salesforce, where he led a 320-person team in operations of the company’s external infrastructure. During his nearly seven-year tenure, he was responsible for capacity planning, availability architecture, disaster recovery, datacenters, network, servers and storage infrastructure.

Previously, Claus spent several years at eBay where his responsibilities included the delivery, availability and maintenance of its infrastructure. He also has held senior-level positions at Loudcloud and Oracle, working with Fortune 500 customers to set-up scalable infrastructures.

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Dave McCrory, Basho Technologies

McCrory Is CTO of Basho Technologies. He also served as SVP of Engineering at Warner Music Group, where he led over 100 engineers building the company’s new Digital Services Platform, based on an open source enterprise platform as a service.

His extensive experience in the cloud and virtualization industry included positions as a senior architect in Cloud Foundry while at VMware and as a cloud architect at Dell. Earlier in his career, he experienced successful exits for two companies he founded: Hyper9 (acquired by SolarWinds) and Surgient (acquired by Quest Software). McCrory currently holds nine patented technologies in virtualization, cloud and systems management as a co–inventor. He is well known for inventing the concept and coining the term “Data Gravity,” which states that as data accumulates, there is a greater likelihood that additional services and applications will be attracted to this data and add to it.

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Those who’ve helped us grow

FirstMark Capital
First Round Capital
Javelin Venture Partners
Safeguard Scientifics