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Team

Management Team

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David Roth, CEO/Co-Founder LinkedIn

David brings more than 20 years of experience leading organizations and leveraging partnerships for building successful companies. He sets the AppFirst strategic direction and guides the day-to-day business execution. Prior to AppFirst, was CEO at Trigence (now AppZero), an application virtualization company, where he established the company’s success with quarter over quarter revenue growth through enterprise adoption and closed two rounds of venture capital.

In 2003, David took on the role of Vice President, Services and Business Development at Consera, an IT automation company which was acquired by HP in 2004. As the Founder and CEO of Stratis Group, David built teams that drove the growth of this eBusiness B2B solutions company throughout the late 1990s.

David began his career as a National Accounts Manager in the late 1980s at NYNEX and early 1990s at Microsoft. David received his Bachelor’s degree from the University of Southern California and also attended the University of Arizona.

David’s passion can be seen both in and out of the office, across his kids’ soccer field and as virtual CIO for his wife Lauren’s corporate events business.

Favorite Quote:
"Believe you can and you're halfway there."
--Theodore Roosevelt

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Donn Rochette, CTO/Co-Founder LinkedIn

Donn has more than 25 years of experience creating, applying, and managing new technology. Donn leads the development team at AppFirst to design application monitoring solutions for application infrastructure. He started his career in 1980 as the Lead Design Engineer for the NASA Development and Assessment Lab where he designed hardware and software for the Space Shuttle Launch Processing System.

Since then, Donn has bounced overseas and coast-to-coast as the Design Engineer for MCM Japan in Tokyo providing design and integration of Ready Systems' real-time Operating System. He went on to become the Chief Architect for Ready Systems, directing and managing kernel development teams. Donn served as the CTO and VP of Engineering for OnCore Systems before launching Trigence (now AppZero).

Donn holds a Master of Science degree in Information Systems from Southeastern University and a Bachelor of Science in Industrial Electronics from the University of Northern Iowa.

Donn may be a technology visionary, but enjoys to spend time with family and friends in the outdoors kayaking and canoeing.

Favorite Quote:
"As long as I can compete, I won't quit. Reaching three-thousand is not the finish line as long as I can contribute."
--Cal Ripken Jr.

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Pamela Roussos, CMO LinkedIn

Known for her technical savvy and marketing know-how, Pamela leverages her strong experience leading teams of engineers and marketing professionals, and growing successful businesses. Prior to joining AppFirst, Pamela consulted with early stage software companies such as 6th Sense Analytics (acquired by Rally Software in 2009), Fortify Software (acquired by HP) and Lumeno.us on business strategy and go-to-market planning.

Pamela has a proven track record, holding a variety of senior management positions including VP of marketing at Zend, VP of marketing & COO at Consera Software (acquired by HP), and Vice President and General Manager of the Rose Technical Business Unit at Rational Software (acquired by IBM). Earlier, she served in a variety of capacities at Pure Atria (acquired by Rational Software) including product manager, director of product marketing, and Vice President and General Manager of the company’s Developer Tools Business Unit, growing the business from $5M to over $40M in four years. She spent eleven years at Amdahl Corporation where she held a variety of engineering, engineering management and technical marketing positions.

Favorite Quote:
"A profession is not what brings home your weekly paycheck. Your profession is what you are put here on earth to do with such passion and intensity it becomes spiritual in calling."
--Van Gogh

Board

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Frank Artale, Ignition Partners

Board Member

Frank was most recently Group Vice President, Business Development at Citrix Systems. He has over 26 years of experience in the software industry and was responsible for all aspects of Citrix’s business development with software and hardware technology partners.

Frank joined Citrix from XenSource where he was responsible for strategic marketing and business development. Prior to XenSource, Artale was a founder and CEO of Consera Software, a management software company, which was acquired by HP in 2004. Before founding Consera, Frank was Vice President of the Windows Solutions Group for VERITAS Software, where he oversaw overall product strategy of the Windows targeted solutions. He also held the position of General Manager in the Windows 2000 Group at Microsoft Corporation, one of the many and varied product management and sales positions he held during his nine-year career with the company. Before joining Microsoft, he held positions as a software engineer and engineering manager building trader workstation and retail brokerage delivery systems first at an IBM/Merrill Lynch joint venture (IMNET), then at FD Consulting.

Frank attended Polytechnic Institute of New York as a Board of Trustees Scholar where he studied Electrical Engineering and Computer Science.

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Noah J. Doyle, Javelin Venture Partners

Board Member

Noah has founded, launched and grown dozens of high technology products and companies in 20 years of entrepreneurship and management of innovation. Noah most recently directed the enterprise product line for Google's geospatial products, Google Earth and Google Maps. Prior to Google, Noah managed the Marketing Strategy and Corporate Development functions at Keyhole, Inc., the venture capital backed company that created the first Web-hosted digital earth model and was acquired by Google in 2004. Prior to Keyhole, Noah helped establish the Internet loyalty rewards marketplace as a co-founder of MyPoints.com, the largest Internet loyalty program with over 6 million active members, where he led product management and business development functions from the company's inception through an initial public offering and subsequent acquisition by United Airlines. Prior to MyPoints, Noah was based in Tokyo where he managed overseas sales and marketing for the OEM channel of Panasonic’s graphics communications equipment subsidiary in Japan.

In other roles, he was chairman of the management board of the University of California, Berkeley's campus bookstore, a $17 million retail operation, and also held product management and operations management roles at IBM/Rational (Pure Atria) and Oracle.

As an angel investor prior to forming Javelin Venture Partners, Noah has supported over a dozen start-ups including Keyhole (Google), Cantametrix (Gracenote), Amae Software (Verint), Nuvon, Ritter Natural Sciences, Emdigo, Magnacash (Yaga), and i-mint India.

Noah holds M.B.A. and B.A. Economics degrees, as well as certificates in Management of Technology and Global Management from University of California – Berkeley and is a recipient of the United States Air Force Fellowship for New Technology in Japan.

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Chris Fralic, First Round Capital

Board Observer

Chris is a Managing Partner at First Round Capital. He joined the firm in 2006 and is based in their New York office, and has focused on a number of the firm's investments in Advertising Technology, Social Media, eCommerce, Gaming, and more.

Before First Round, he was most recently VP of Business Development at del.icio.us which was acquired by Yahoo! in December 2005. Chris previously spent 6 years at eBay, and his last position there was a combination ad sales and business development role, and before that he led the eBay Entertainment categories, managing the transaction, platform and supply/demand aspects of the books, movies and music marketplaces in the US with over $1 billion in transaction volume during his time there. Chris had been the VP of Business Development at Half.com, which eBay acquired in June 2000, where he helped develop many parts of the business including fund raising, content licensing, the affiliate program, supply and distribution partnerships, and advertising and sponsorships sales.

Chris has over 25 years of technology industry experience, including significant Internet sales and business development roles since 1996. He was Vice President of Business Development at Nextron, Director of Business Development at America Online, and an Account Manager at Oracle focused on their early Internet offerings for some of their largest accounts such as AOL and Time Warner. Earlier in his career, he held senior sales and management roles in the computer reseller and consulting services industry for companies including The Computer Factory, BusinessLand, and ComputerLand/Vanstar where he was responsible for over $100 million in hardware, services, and consulting sales.

He currently serves on the Board of Governors for the Leader to Leader Institute (formerly the Peter F. Drucker Foundation for Nonprofit Management). He has attended and been involved with the TED Conference since 1994 and helped launch TEDTalks, which have been viewed over 500 million times. Chris is a co-author of Media and Communication VC Best Practices, and is a co-inventor of two US Patent for listing goods for sale. He is an avid skier/snowboarder and tennis player, and has finished 4 marathons with his wife and swears he will never run one again.

Chris earned his BS in Finance from Villanova University, and his MBA from St. Joseph's University in Philadelphia.

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Amish Jani, FirstMark Capital

Board Member

Amish, a Founder and Managing Director of FirstMark Capital, focuses on seed and early stage investments in software, cloud computing, digital media and Internet sectors.

Prior to founding FirstMark Capital, Amish served as a Partner with Pequot Ventures. Amish is a co-founder and member of the organizing committee for the NYC Turing Fellows program and a mentor for the incubator program, TechStars NYC.

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David Roth

Board Member

Bio above