AppFirst Clinches Judges and Audience Choice Honors at Under the Radar

Named Application Development and Management Category Winner

NEW YORK – April 22, 2010 – AppFirst, the only provider of real-time, proactive monitoring solutions, was chosen as both Judges’ and Audience Choice at Under the Radar in the Application Development and Management category. The company unveiled AppFirst Professional Edition, the first Software-as-a-Service (SaaS)-based application performance monitoring solution that can provide unique visibility into an entire application – regardless of language, application type or location (cloud, physical or virtual servers) at the event last week in Mountain View, CA. AppFirst enables SaaS IT operations to proactively monitor applications, driving down the cost of operations, see changes before they become problems and improve customer satisfaction.

“AppFirst is dedicated to delighting customers by providing them complete insight into how their applications are behaving on the infrastructure,” said David Roth, CEO and co-founder for AppFirst. “We’re honored to be selected as winners by the esteemed judges and our peers.”

AppFirst was selected to present at Under the Radar: Commercializing the Cloud. In its 16th series, the conference showcases the best of breed technology startups in the Cloud Computing Ecosystem. Judges include CIOs, CTOs and IT executives from Bank of America, ING, MTV, Digg, Intuit, Salesforce, Rackspace and more. Under the Radar is designed to connect CEOs, technology executives, investors, analysts and press together with one ultimate goal: to get the deal done. A complete list of winners can be found at http://www.undertheradarblog.com/blog/announcing-under-the-radar-winners-who-….

“Under the Radar showcases innovative startups with the intention of introducing them to potential customers and partners,” noted Debbie Landa, CEO and Founder for DealMaker Media, producer of Under the Radar. “We take months to carefully select companies to participate at Under the Radar, therefore winning the recognition of the judges and audience, like AppFirst did, says a lot.”

About AppFirst, Inc.

AppFirst delivers a SaaS-based application performance management solution uniquely providing IT operations complete visibility into the behavior and performance of applications across the entire application stack, regardless of language, application type or location (cloud, physical or virtual servers).  Visibility into the executing application enables proactive monitoring to drive down cost of operations, see changes before they become problems and reduce customer churn.  Founded in 2009, AppFirst is a New York City-based company venture backed by FirstMark Capital and First Round Capital.  More information is available at www.appfirst.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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