Leading Research Firm Names AppFirst “Cool Vendor” in Application Performance Monitoring

Report Highlights Companies That Should be Considered Part of Corporate IT Strategy

NEW YORK, NY – May 1, 2012 – Gartner Research today named AppFirst as one of four companies highlighted in a new report from Research Director Jonah Kowall and Research VP Will Capelli entitled Cool Vendors in APM.  AppFirst is a leading provider of critical business and system visibility solutions, designed to aid businesses in their quest to completely align IT with business goals.  AppFirst’s platform and solutions enable IT to integrate business performance and system metrics into a single repository.  With that capability, organizations are impacted in powerful ways: sharing insights about customers, engaging the organization to innovate at the most grassroots level, executing to bring that innovation to market, and resolving issues before their customers even know there is a problem.

“We highlight Cool Vendors in APM that should be considered as part of an IT operations management software strategy,” said Jonah Kowall, Gartner research director, in his report entitled “Cool Vendors in Application Performance Monitoring, 2012.” “This dynamically evolving market segment holds high interest for those in IT operations, application support, development and quality assurance, and for line-of-business managers.”

Because IT sits as the nexus point between customers and the services they consume, IT has focused and unique knowledge to lead the organization.  To support the transition to true alignment, technology executives must have access to the business and system metrics that live within applications to provide critical business visibility through technical operations.  AppFirst delivers the platform and solutions needed to be able to use those metrics to drive business.

“We are pleased that Gartner has recognized the importance of Application Performance Monitoring Solutions as critical to the overall IT operation,” said Pamela Roussos, chief marketing officer for AppFirst, Inc.  “By having direct and immediate access to business metrics, IT is ideally suited to integrate those metrics into the overall risk framework, becoming the go-to source for business and systems risk management.”

AppFirst Solutions

AppFirst recently unveiled new initiatives designed to support organizations in their move to complete alignment:

  • Systems Risk Management Solution – Following AppFirst’s continued commitment to DevOps teams, the Systems Risk Management solution delivers tools that provide a 360-degree view of risks and use baselines, enabling execution of any technical action from a common set of data.  This allows companies to be alerted to, and prevent failures, and allows IT to evangelize prevention over recovery.
  • Business Risk Management Solution – Focused on supporting technical executives, this solution moves organizations to a truly aligned state where IT is the direct source for business risk management.  Tech execs can now have a shared view of business risks and how they relate to the overall system, allowing business performance metrics to be integrated into the overall risk framework.

For more information on these initiatives, or any other AppFirst solutions, please visit the website at www.appfirst.com.

 

About AppFirst, Inc.

AppFirst is the leading SaaS-based provider of critical business and systems visibility solutions that allow organizations to closely align their IT and business goals to manage business risks.  Focused on mid-market IT executives, as well as application architects and DevOps, the company delivers the platform and solutions that integrate business performance and system metrics into a single repository, providing cause analysis at a glance.

The company provides a simple yet thorough way to use business and system-related metrics to quickly and easily identify the root cause of application and infrastructure problems and measure the impact to the business, increasing revenues and customer retention.

Founded in 2009, AppFirst is a New York City-based company venture backed by FirstMark Capital, First Round Capital and Javelin Partners. For more information, visit http://www.appfirst.com. Follow us on Twitter or subscribe to the AppFirst blog to stay up-to-date on the latest AppFirst news.

 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

AppFirst Unveils New Initiatives to Deliver Business and IT Alignment

Business and System Risk Management Solutions Bring IT to the Executive Roundtable

NEW YORK, NY – March 26, 2012 – Responding to the growing need for CIOs to deliver a customer-obsessed technology model, AppFirst, provider of critical business and system visibility solutions, today announced three new initiatives to support an organizations’ move to completely align business and IT goals. The new programs are built upon AppFirst’s platform and solutions, which enable IT to integrate business performance and system metrics into a single repository. With that capability, organizations are impacted in powerful ways: by sharing insights about customers, engaging the organization to innovate at the most grassroots level, executing to bring that innovation to market; and resolving issues before their customers even know there is a problem.

The three new initiatives support the progression from a survival mode model where the business is just reacting to users complaining about systems, to a completely aligned organization where business and IT work hand-in-hand to manage those risks.
“Today it’s no longer good enough to be customer-focused – to survive, let alone be successful, you must be customer-obsessed,” said David Roth, AppFirst CEO. “IT is the solution to becoming obsessed, AppFirst completely dismisses the notion that IT will soon just disappear. IT sits at the nexus between customers and the business, making it the ideal conduit to communicate customer needs. AppFirst is delivering the solutions that will elevate IT to the strategic business model of other C-level executives, allowing organizations to make business and IT goals one and the same.”

IT is ideally positioned in the enterprise to drive and impact that customer obsession, and as the nexus point between customer and the services they consume, IT has focused and unique knowledge to lead the organization. As the role of the CIO evolves from simply managing assets to directly driving business innovation, organizations can utilize their unique visibility by sharing insight about customers with the rest of the organization, engaging the organization to innovate at a grassroots level, and executing on plans to bring that innovation to market.

In order to support this transition to true alignment, technology executives must have access to the business and system metrics that live within applications to provide critical business visibility through technical operations. AppFirst delivers the platform and solutions needed to be able to use those metrics to drive business.

“In today’s competitive market, companies must have clear insight into their own operations in order to make critical decisions about growth, pushing their systems while ensuring their customers’ satisfaction are still top priority,” said Christian Berczely, vice president of engineering for Intelligize, and AppFirst customer. “We were well aware we needed a higher level of visibility into our systems, but the thought of building and maintaining such a system was daunting, and costly. AppFirst’s solutions delivered exactly what we needed and I’m thrilled that my engineers can continue to focus on delivering features to our end users instead of building and maintaining a service like this. Today, we have clear visibility into our systems and applications and exactly how our customers are using them.”

“In the age of the customer, it’s more important than ever for enterprises to innovate to differentiate… I&O can be that spark that ignites innovation,” writes Jean Pierre Garbani, vice president and principal analyst for Forrester Research, Inc. in his October 4, 2011 report entitled Transform Your I&O Organization Into An Innovation Machine’. “Only in organizations that have a partner player relationship – where technology and its leaders are viewed as a critical to go-to-market offerings and provide a source of differentiation – will you be able to deliver unique and competitive solutions.”

AppFirst’s new initiatives support the steps required to build a true partner player relationship by delivering the platform and technology to allow a business to move from an organization devoid of any operations risk management to a model of complete alignment of business and IT operations.

AppFirst’s new initiatives deliver a complete package of solutions targeting people, process and technology that allow businesses to move along the path to a partner player model without incurring huge expenses. The three options, providing solutions to move from planning to alignment, include:

Jumpstart – Allow first time users of AppFirst to get up and running quickly in a planning mode to allow IT to be focused on managing system risks. The package implements a single view of operational risks and rapid root cause analysis, and AppFirst experts are even able to manage the initial set up for organizations short on time.

System Risk Management Solution – Following AppFirst’s continued commitment to DevOps teams, the System Risk Management solution delivers tools that provide a 360 degree view of risks and use baselines, enabling execution of any technical action from a common set of data. This allows companies to be alerted to, and prevent failures, and allows IT to evangelize prevention over recovery.

Business Risk Management Solution – The third package moves organizations to a truly aligned state where IT is the go-to source for business risk management by delivering technology that enables business performance metrics to be integrated into the risk framework.
For more information on these initiatives, or any other AppFirst solutions, please visit the website at www.appfirst.com.

Join the AppFirst hosted webinar to learn more on Wednesday, March 28, 2012 at 10:00 am Pacific/1:00 pm Eastern, AppFirst chief marketing officer Pamela Roussos, with guest speaker Jean-Pierre Garbani, vice president and principal analyst at Forrester Research, “How Tech Execs Can Move From the Backseat to the CEO Business Table”. Register for the Webinar before Wednesday; there is no charge to attend.

About AppFirst, Inc.
AppFirst is the leading SaaS-based provider of critical business and system visibility solutions that allow organizations to closely align their IT and business goals to manage business risks. Focused on mid-market IT executives, as well as application architects and DevOps, the company delivers the platform and solutions that integrate business performance and system metrics into a single repository, providing cause analysis at a glance.

The company provides a simple yet thorough way to use business and system-related metrics to quickly and easily identify the root cause of application and infrastructure problems and measure the impact to the business, increasing revenues and customer retention. Founded in 2009, AppFirst is a New York City-based company venture backed by FirstMark Capital, First Round Capital and Javelin Partners. For more information, visit http://www.appfirst.com. Follow us on Twitter or subscribe to the AppFirst blog to stay up-to-date on the latest AppFirst news.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

CIOs Can Become Innovation Leaders in Their Organizations

On March 26th, AppFirst will be hosting a Webinar on “How Tech Execs Can Move From the Backseat to the CEO Business Table.” Our featured guest speaker will be Jean-Pierre Garbani, vice president and principal analyst of Forrester Research, Inc. and we’ll discuss the evolving role of the IT executives. We did not stumble across this topic – technology executive roles are evolving and they can impact their organizations in powerful ways.

Last month in CIO magazine Peter High discussed the unique vision CIOs have of a business, and how this puts them in an interesting dual role he calls ‘CIO squared’ – a combination of chief information officer and chief innovation officer. (Read the article here.)

I think we’ll all agree that these days the successful business is more than just customer-focused – it is customer-obsessed. Technology executives are in a unique position to drive customer obsession because of their visibility into the business metrics of how users consume business services. This vision is made possible by powerful solutions available today that provide business and systems metrics. In combination technology executives have visibility into business risk and if/how they are tied to systems risk.

This powerful perspective puts the IT executive in the prime position to not only engage the organization in producing real innovation at a grassroots level, but in taking a leadership role in developing and executing the plans to bring those innovations to fruition.

According to High’s article, many companies, including Marsh and McLennan and Harrah’s Entertainment, already have an executive whose title reflects that ‘CIO-squared’ role. How can you use your unique vision to drive strategic innovation at your company?

Among the topics we’ll be discussing in this Webinar are how IT can create a three-stage innovation process, effective ways for IT to share its visibility into the customers’ experience, and how IT can engage the organization to fund innovations and resources to continually improve the customers’ experience.

Please join us for what is sure to be a lively discussion! There is no charge for our March 26th Webinar – join us by registering here.

AppFirst to Host Webinar featuring Independent Research Firm on the Changing Role of Successful IT Executives

Appfirst_logo

FOR IMMEDIATE RELEASE 

Pamela Roussos

AppFirst, Inc.

pamela@appfirst.com

 

AppFirst to Host Webinar featuring Independent Research Firm on the Changing Role of Successful IT Executives

 

NEW YORK, Mar 06, 2012 — AppFirst, provider of critical business and system visibility solutions, today announced it is hosting a Webinar featuring Forrester Research, Inc. entitled “How Tech Execs Can Move From the Backseat to the CEO Business Table.” AppFirst’s solutions allow organizations to closely align their IT and business goals to manage business risks, giving them the insight they need to manage these risks as they relate to system issues.

In today’s ‘age of the customer’ successful companies must not be just customer-focused, but customer-obsessed. IT has the most unique position in the enterprise to drive and impact that customer obsession, and as the contact point between customer and business services, IT has focused and critical visibility into how users consume business services.

IT executives can use this unique visibility to take a leadership role in the organization by sharing insight about customers with the rest of the organization, engaging the organization to innovate at a grassroots level, and executing on plans to bring that innovation to market.

AppFirst chief marketing officer Pamela Roussos, with guest speaker Jean-Pierre Garbani, vice president and principal analyst at Forrester Research, will host the Webinar “How Tech Execs Can Move From the Backseat to the CEO Business Table” on March 28, 2012, 10:00 am Pacific/1:00 pm Eastern time. There is no charge for the Webinar.

During the Webinar, attendees will learn:

– The three archetypes of IT organizations;

– The three responsibilities of the enterprise leadership to create and support IT as a partner player;

– How IT can create a three-stage innovation process;

– How IT can share visibility into the customers’ experience; and

– How IT can engage the organization to fund innovations and resources to improve the customers’ experience.

How to Register

To register, please follow this link: http://info.appfirst.com/align-system-metrics-to-business/. There is no charge to attend the Webinar.

About AppFirst, Inc.

AppFirst is the leading SaaS-based provider of critical business and system visibility solutions that allow organizations to closely align their IT and business goals to manage business risks. Focused on mid-market IT executives as well as application architects and DevOps, the company delivers the platform and solutions that integrate business performance and system metrics into a single repository, providing cause analysis at a glance.

The company provides a simple yet thorough way to use business and system-related metrics to quickly and easily identify the root cause of application and infrastructure problems and measure the impact to the business, reducing both customer churn and operational costs. Founded in 2009, AppFirst is a New York City-based company venture backed by FirstMark Capital, First Round Capital and Javelin Partners. For more information, visit http://www.appfirst.com . Follow us on Twitter or subscribe to the AppFirst Blog to stay up-to-date on the latest AppFirst news.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.